Delivering Excellent Audience Experiences
Lisa's delivery of an Audience Experience Masterclass inspired delegates to adopt a mind-shift in their approach towards visitor experience design

Alison O'Hara
Chief Executive, Audiences North East


Delivering Excellent Audience Experiences

We operate in an Experience Economy where only those delivering the very best experiences will attract and retain audiences.

Experience Design (XD) is about proactively shaping processes, services, events and environments with a focus on the quality of the audience experience. Using techniques such as Customer Journey Mapping, Story Boards and Personas, you will become experts in your audience's experience and equipped to deliver excellence.

Together with Concept Testing and Prototyping, XD enables you to confidently commission, create or refine optimal experiences that deliver on your brand in a way that is truly audience focused.

The Experience Business will work with you to develop an Experience Plan that can:

  • Improve customer services
  • Explore new ways of engaging meaningfully with audiences
  • Inform the design of new buildings, galleries and public spaces
  • Align audience experience with brand values
  • Develop successful interactives, interpretation and way finding
  • Optimise online experience and functionality
  • Create revenue generating opportunities