Books (Internet reviews)




  • “Vision is the art of seeing the invisible.”

    Jonathan Swift

  • “Nothing is more powerful than an idea whose time has come.”

    Victor Hugo

  • “A good user experience will directly affect customer acquisition, retention, word-of-mouth, referral and loyalty.”

    Cennydd Bowles

  • “A mind stretched by a new idea never regains its original dimensions.”

    Oliver Wendell Holmes

  • “User insight establishes a human context for innovation and value creation.”

    Heather Fraser

  • “Not everything that counts can be counted and not everything that can be counted counts.”

    Albert Einstein

  • “The future belongs to those who prepare for it today.”

    Malcolm X

  • “Brands have the ability to influence and enhance people’s lives. They provide a means of personal association, of internal reflection as well as of outward projection of self-image. Emotional brands not only support who we are, but also provide a tangible means of transformation into what we aspire to be.”

    Jerome Kathman

  • “If you don’t have a clear articulation of what you want your customer experience to be, how do the people who are delivering it know what to do?”

    Colin Shaw

  • “Creativity is not an escape from disciplined thinking. It is an escape with disciplined thinking.”

    Jerry Hirschberg

  • “Trying to quantify abstract concepts is like trying to weigh love.”

    Carolyn Chandler

  • “Some men see things the way they are and ask, “Why?” I dream things that never were, and ask, “Why not?”

    George Bernard Shaw

  • “… success in our business, professional and personal lives is less a matter of what we know than of how we think.”

    Tim Hurson