Arts Participation Incubator Unit (APIU), Deakin University

As one of the sponsors of a two-week roadshow of southern Australia, the APIU invited Lisa to deliver a series of lectures/workshops around the theory and practice of Audience Experience Design for academics, Masters students and arts practitioners at Deakin University’s Masters in Arts and Entertainment Management and across three cities in Victoria, southern Australia. Over 50 people took part in the sessions designed to reframe the audience as experiential consumers.

The Audience Experience Labs helped attendees to experience their business with new eyes: those of their audiences. I think the unique offering here is that everyone thinks they know the business they run, but many have actually forgotten what it’s like to come in to it for the first time. It was really refreshing to take a step back and reconsider how we are seen by the outside world!

Magda Pakulski - Programme Director