I really valued our consultancy time with Lisa Baxter. She transformed the way we look at the world and introduced the notion of 'conversation' at the heart of creative transactions. She is a highly creative thinker and, incidentally, very good company.
Susan Burns, Chol Theatre
This consultancy was originally conceived as an audience and brand development exercise. However, it soon become clear that given the company's diverse outputs, audiences and performance contexts, a 'strategic audience development plan' in its most traditional sense (relationship building with specific audience segments and communities over time) was not a sustainable model for a innovative, fleet-of-foot company like Chol Theatre.
So, we focused on develop a brand that gave Chol 'wings' by developing a deeper understanding and stronger positioning of it's unique outputs, mind-set and processes. The result is a strong, charismatic brand that allows Chol to follow its artistic aspirations and explorations through an ever-evolving body of work.
Working with Lisa Baxter on Chol Theatre's brand development was a thoroughly enjoyable and fulfilling creative process. Lisa's rigorous attention to detail and passion for her work shone through at all times. Lisa helped us to read more widely around the areas of topical debate and arts practice which we were inhabiting and to re-evaluate our core activities, world view and brand within this wider context.
Andrew Loretto, Chol Theatre