royal exchange theatre, manchester

Response to and impacts of attending a workshop on Creative Thinking.

I attended a creative workshop run by Lisa Baxter as part of the All About Audiences Conference last year. Lisa inspired me to try a new way of engaging with the whole Company. Using Lisa's creative thinking techniques, and with some additional coaching from Lisa, I initially facilitated Creative Idea Generation sessions with Senior Managers to develop a new Communications Plan. Beyond my wildest dreams, this evolved into a Plan for improvements for the whole organisation and now includes all staff. The process not only encouraged everyone to think creatively, but it succeeded in creating shared purpose and a genuine sense of 'Team Royal Exchange Theatre', The results have since been turned into a plan for improvement which will carry the organisation through the next year, if not longer.

Clare Simpson, Marketing Director, Royal Exchange Theatre