Audience Insight

Audience insight

Embedding and delivering qualitative research in your organisation

If ever there was a time to develop robust, qualitative insight into your audiences and communities, it is NOW ...

... but research is costly and the skills cannot be learnt in a day. With this mind, The Experience Business has pioneered a fresh approach to training that combines skills development with practical application, confidence building and longer-term mentoring and support.

For less than the cost of a medium-scale qualitative research project The Experience Business can develop your capacity to conduct and embed qualitative research practice in-house.

You will benefit from:

  • An intensive training day for a team of budding researchers including practical exercises
  • Exclusive access to 2 workbooks on planning and analysis
  • Access to useful information sheets and 'top tips'
  • Live observed research session with practical feedback
  • On-going support for the duration of your first live research project
  • A completed qualitative research project as part of the training process
  • Advice on how to embed insight management in your organisation

Case studies

A well presented and well structured day not just for those in marketing! The training has provided a really helpful toolkit for those in our organisation dealing with a variety of audiences, from marketing to community outreach, development and Front of House. It was definitely a worthwhile investment of money and time.

Sarah Ogle
Communication and Sales Director
Liverpool Everyman and Playhouse

You can choose from

It's good to talk

Managing, moderating and reporting on focus groups

This beginners course provides you with the skills and information to conduct your own focus groups to a high degree of competence. You can use this training to explore, for example:

  • Perceptions and attitudes (to venue, programming, marketing etc)
  • Motivational triggers
  • Practical and perceptual barriers
  • Arts preferences and behaviours
  • Arts experiences and impacts

These insights can inform:

  • Marketing and communications strategy
  • Audience development and engagement initiatives
  • Qualitative evaluation
  • And programming … to name but a few

For up to 8 people

Check out our FREE downloads

Free downloads

Click below to download the free worksheets.

Trainee Workbooks

Click links to download worksheets. Alternatively, right click and save the file, or Mac users Ctrl and click. Files are password protected.

Lisa's energy, creativity and support were integral to the success of our audience development project. Her vision of observational research and empowering her clients has changed our approach to product DeveLopment.

Participant

The Eyes Have It

Observational research for anyone managing experiences in the public realm

A comprehensive introduction to observational research, this immersive day includes live observation in your venue/space. You can use this training to access insights into:

  • Orientation and navigation around a building
  • Flow through your spaces, dwell times, dead zones and bottlenecks
  • Depth of involvement/engagement with your offer
  • Audience/visitor behaviours

These insights can inform:

  • Customer experience management
  • Signage and orientation
  • Interpretation and positioning of information/sales messages
  • Engagement initiatives
  • Building/gallery design and layout
  • And qualitative evaluations … to name but a few

For up to 14 people

Check out our FREE downloads

Free downloads

Click below to download the free worksheets.

Trainee Workbooks

Click links to download worksheets. Alternatively, right click and save the file, or Mac users Ctrl and click. Files are password protected.