This is probably the most honest and necessary piece of brand consultation and research this organisation has ever undertaken. Lisa's work has resulted in a radical review of our entire brand - and not just in terms of creative design.
Ruth Doyle, former Head of Communications,
Institution of Occupational Safety and Health
CREATING RESONANT BRANDS THAT CONNECT WITH AUDIENCES
Brand is the sum total of all the experiences your organisation creates. Your Brand Experience, therefore, is your core offer. Embed it in your Core Values and you will have truth. Connect it with your audiences and you will have loyalty.
Through creative and rigorous explorations of your Context, Core Values, Artistic Vision, Audience Experience and Strategic Objectives, The Experience Business will support you in envisioning and developing a brand that truly connects with your audiences, staff and stakeholders.
The deeper the connection the more loyal your audiences will be.
Brand strategy can help you:
- Understand how your audiences see you and what you do
- Make sure your brand fits with your values and what makes you unique
- Define, refine or create a new brand
- Make sure your brand 'walks the talk' by delivering on the intended Brand Experience
- Develop a corporate identity and branded communications